Melissa Leo: Oscar or Not?

I'm sure most of you have heard tell about Melissa Leo's flashy, "CONSIDER..." ads that she herself bought for the Hollywood trade papers just recently that have begun some talk from many people. But what's funny about them is how they don't capitalize on her performance in The Fighter, but rather a classic, glamour look that's just confusing in a way. Not many "campaign ads" have been presented in a un-humble way to score the golden boy like this. I think there kind of stupid, really. For one, I just can't see how this will win people over -- ("ooh, look at that sexy fifty year old in sequins!") -- and some voters have expressed their feelings over this and she has lost some supporters, as in one saying, "she lost my vote". It may not be her actual acting work, but it's Leo who would win and it is kind of tasteless in a showy way. I mean, she's considered the front runner and the studio has her back, so why this little stunt? She claims its to express her anger over ageism/sexism in Hollywood, but it now it just feels like a back fire, that could result in the Oscar going to someone else. I hear that Steinfeld could upset, which I would enjoy seeing despite category fraud -- but I hope this gives Amy Adams the boost to the finish line because she deserves it most.

Thoughts??